Lindsay Briggs 2018-01-31T16:29:24+00:00

Lindsay Briggs

Director of Digital Marketing

lindsay

I have a passion for all things related to marketing and technology.

Well-versed in the fundamentals of digital marketing, I understand how the internet and social media have become a necessary asset for securing an online presence and hence growing revenue.

Even before I knew a career in marketing would be my destiny, others saw it. I vividly remember a conversation I had with my guidance counselor when I was a high school senior. I was applying for college and didn’t know what to major in, but my guidance counselor did not hesitate when she told me that marketing was the perfect fit.

I began my career working for a small company as Marketing Assistant. That was my introduction. From there I moved onto to a larger role at a private college: Associate Director of Admissions and Events. This position allowed me to expand my marketing and people skills, and led me to realize that I wanted my career focus to be digital marketing.

I have had the opportunity to serve as a marketing manager within many industries over the years. Through this experience I have honed the skills I need to successfully plan, execute and optimize online marketing efforts.

I have a passion for all things related to marketing and technology.

Well-versed in the fundamentals of digital marketing, I understand how the internet and social media have become a necessary asset for securing an online presence and hence growing revenue.

Even before I knew a career in marketing would be my destiny, others saw it. I vividly remember a conversation I had with my guidance counselor when I was a high school senior. I was applying for college and didn’t know what to major in, but my guidance counselor did not hesitate when she told me that marketing was the perfect fit.

I began my career working for a small company as Marketing Assistant. That was my introduction. From there I moved onto to a larger role at a private college: Associate Director of Admissions and Events. This position allowed me to expand my marketing and people skills, and led me to realize that I wanted my career focus to be digital marketing.

I have had the opportunity to serve as a marketing manager within many industries over the years. Through this experience I have honed the skills I need to successfully plan, execute and optimize online marketing efforts.

Expertise Includes:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media
  • Proactive involvement in SEO efforts (keyword, image optimization etc.)
  • Launch optimized online advertisements to increase company and brand awareness
  • Prepare online newsletters and promotional emails; organize their distribution through various channels
  • Provide creative ideas for content marketing and website updates
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of web analytics tools
  • Evaluate online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Education:

  • Indiana University of Pennsylvania, Indiana, PA
    Master of Business Administration, 2004
  • Indiana University of Pennsylvania, Indiana, PA
    Bachelor of Science in Political Science/Pre Law, 2002

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Entrust Financial LLC®
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Financial Advisors Serving in Pennsylvania: Montgomery, Chester, Philadelphia and Delaware Counties
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Money is a powerful tool, a tool that serves our families, our values, ourselves. The Entrust team partners with each client, first to help them make good financial decisions in all aspects of their lives and second, to put their money to work—so they may achieve all that is important to them. We create a better life experience.