Modern Wealth

“Rich people plan for three generations. Poor people plan for Saturday night.”
— Gloria Steinem

This quote may feel a bit harsh, but it carries a timeless—and timely—truth. Even though it’s never been easier to access investing tools and information, many people still feel like they don’t have the money they want or need. They cover today’s bills, maybe think about next year, but rarely build a bigger plan for the long run.

And that’s the real difference.

Start Small. Plan Big. Build Modern Wealth.

Whether you’re in your 20s making your first investment, in your 40s balancing family and career, or in your 60s planning your next chapter, the best time to map out your financial future is now. Planning isn’t about predicting the future — it’s about being ready for it.

The Gap Between Optimism and Action

Research shows most Americans believe they’ll reach their financial goals — yet only a third have a written plan. Those who do say they feel more focused, in control, and ready for life’s surprises.

So what holds people back?

*This online study was conducted by Logica Research from March 4 to March 18, 2024, among a national sample of Americans aged 21 to 75. Logica Research is an independent firm and is not affiliated with or employed by Charles Schwab & Co., Inc.

According to the Charles Schwab Modern Wealth Survey 2024, the biggest reason people don’t have a plan is that they think they don’t have “enough” money to need one. But you don’t need millions to start — just clarity, consistency, and the willingness to look past next weekend.

Wealth isn’t built overnight. It’s built through small, intentional choices made again and again. The sooner you start, the more powerful those choices become.

Because in the end, the difference between just getting by and building for generations is simple: a plan.

“If you fail to plan, you are planning to fail!”
― Benjamin Franklin